Up until this twelfth chapter in Groundswell we have only talked about how a company can connect with their customers using the groundswell, but now we have to take into consideration the employees, because they matter too! The bigger your company the harder it is to achieve this because the information of ideas and decisions typically trickles down the hierarchy well, but lower level employees are more hesitant to voice their opinion and speak up when they have input for the organization for they fear they won’t be heard.
Inside the groundswell @MEC
MEC has done something amazing with how they communicate with their employees. What they did is that created an intranet, named Mondo, right away employees across the country enthusiastically joined in, and the site soon sported a 97 per cent user rate. Mondo is a place where employees can use forums and discussion groups, not only for each store but also for company-wide issues and areas of interest such as sustainability, a core MEC value. What Mondo does is it allows all of the employees to communicate what they really love collectively, and that is of course, the outdoors! This video below explains Mondo in more detail, please watch! (BC Business, 2015)
In our text Groundswell there is the case of Best Buy. It is eerie how similar that case is to what MEC had done with their Mondo intranet mentioned above. MEC saw that they needs a better way to communicate internally in their company now that they are such a large organization. They also wanted to facilitate communication and relationship building between their employees. It can be assumed that MEC had the same goals in mind as Best Buy when they started up Mondo below is how they achieved the listed goals from my point of view. (Thought Farmer, 2015)
Listening: Establishing a platform such as a discussion forum can act as a place for employees to post their problems. MEC executives can log onto discussion boards to listen to problems employees are talking about and solve them and applied throughout all stores.
Talking: If there are any policy changes or any suggestions needed Mondo is where it can be done
Energizing: Those employees that are especially passionate about their jobs and the outdoors now have a place where their voice can be projected and their positive thinking can be spread throughout the organization. Also employees can organise get together for group activities like hiking and biking trips.
Supporting: Employees can work together and help each other out. This time they can interact with the organization as a whole rather than those just at their workplace.
Embracing: Employees can contribute their ideas such as improving work processes. Allowing them to vote on the best ideas gives them empowerment and a sense that their opinions really matter.
BC Business. (2015, April 15). MEC’s Elegant Email Solution. Retrieved from http://www.bcbusiness.ca/marketing-media/mecs-elegant-email-solution
Li, C., & Bernoff, J. (2011). Groundswell. Boston: Harvard Business School Publishing.
Thought Farmer. (2015, April 15). building a culture of collaboration at MEC. Retrieved from https://www.thoughtfarmer.com/clients/intranet-case-studies/mec/